Future Marketing

Future Marketing offers clients a full range of qualitative and quantitative research methodologies. We are young, creative, and enthusiastic and conduct research projects that produce reliable, pertinent and actionable results.

Future Marketing designs and conducts brand equity studies, providing valuable insights about brand strengths and perceived brand positioning.

Future Marketing conducts usage and attitudes (U&A) studies to understand the basic characteristics of a buyer dynamics. Through our U&A studies we monitor product awareness in the market, current consumer behavior and habits as well as attitudes towards brands and products.

Through our product and concept tests we offer our clients information on attributes that increase satisfaction and drivers for consumer preference of one product over another. According to clients needs we also assess product or concept performance in all phases of the product life cycle.

We provide research reports that relate price perception and sensitivity to likelihood of purchase using quantitative research techniques, asking questions about interest in the product and propensity to purchase.

We have in-house capabilities to design and conduct customer satisfaction survey programs, including collecting the data (face-to face, by telephone, Internet and mail), analyzing the results and providing them in a customized format according to your needs. We propose two types of programs:

Future Marketing conducts both business-to-business and business-to-consumer customer satisfaction surveys. According to clients’ requirement we offer ad-hoc customer satisfaction surveys and tracking programs that assess performance improvements over time.

With a network of 1,514 trained mystery shoppers located all around Romania we have the ability to handle nationwide programs.

We constantly strive to offer high quality mystery shopping services as acknowledged by our membership in professional associations such as Mystery Shopping Providers Association (MSPA) and International Association of Service Evaluators (IASE)

We provide standardized mystery shopping services such as:

Mystery Visits

This program delivers clear and relevant measurements of employee sales and service, customer satisfaction, competitive performance, and conformity testing.

Integrity Audit

A mystery shopping audit is performed to evaluate cash handling, customer receipts, probability of theft using various techniques and procedures.

Mystery Calls

The mystery calls program assesses and tracks customer needs and employee performance. Mystery Calls is an important employee motivation and evaluation tool.

Competition Audit

A mystery shopping audit is performed at a competitor's location to provide you with information to assess their prices, service, and performance levels.

Our mystery shopping programs include:

Questionnaire development based on clients’ policies and procedures
Recruiting and conducting shops
Detailed reporting and analysis on customer service, merchandising and cleanliness as well as the overall feeling, mood and sensations of a typical customer visit

If you are interested in implementing a mystery shopping program please fill out our request proposal. We will contact you shortly.

If you want to improve both employee and customer satisfaction, an employee satisfaction survey is often the best place to start. The employee satisfaction programs we design are customized to help you understand the voice of your employees and service personnel in order to reach better performance.

Future Marketing has experience in designing employee satisfaction survey programs and can help you design a survey perfectly suited to your individual company needs. Complete programs can start with employee focus groups to gather critical input for the employee satisfaction questionnaire.